Jameson wanted to tell the story of their brand in a new way, so we decided to tell the tale of the Jameson barrel – a key element that encapsulates the whiskey’s heritage and craftsmanship. I designed and art directed this animated scrolling microsite taking users through the entire journey of a Jameson barrel From Woods to Whiskey. At the end of the journey you could enter to win a limited edition drink cooler created out of a full size Jameson barrel.