For Lay’s fourth year asking consumers to submit their best ideas for potato chip flavors we wanted to really drive home the $1,000,000 prize attached to the Do Us A Flavor promotion, as well as continue to highlight the simple fact that inspiration is all around you. So we created a series of spots, directed by Jamie Babbit (Girls, Silicon Valley, But I’m A Cheerleader), showing various answers to the question “What would you do with a million dollars?”


We also extended the campaign to some reletively newer formats. Producing six second Snapchat interstitials and YouTube bumpers that highlight ideas for more unexpected flavors.